When we eat, we often attribute our enjoyment of the experience to the food’s taste. But when we talk about taste, often we are actually referring to aroma. The human sense of smell is about 10,000 times more sensitive than taste, and it is thought that approximately 90% of what we call taste is actually aroma. Needless to say, this fact is not overlooked by the food industry. In many of the good tasting foods we eat, aroma has been carefully developed to create the best possible sensation of taste. In many cases, the difference between a good and a mediocre food product can be a seemingly very subtle variation in aroma. In all cases, aroma plays an essential role in the success or failure of a food product.

Our aroma and flavour chemicals are designed to allow you to take control of this powerful determinant of product success. The Flavour Chemicals and Related Products line is designed to meet the demands of food manufacturers looking for dependability and consistent quality in the food chemicals that are so vital to their products’ success. Our aroma chemicals can be configured to add full aroma profiles, block unpleasant tastes in pharmaceutical products, or simply add pleasant top-notes. With a wide selection of products such as bitter blocker, propylene glycol, citric acid, and vanillin crystals, the Embassy Flavours Aroma and Flavour Chemicals line can help you achieve your taste and aroma needs.

To speak with us about using any of our aroma or flavour chemicals, please contact us.

To browse through the products in our Flavour Chemicals and Related Products line, click here.