A big part of what makes food appealing is its appearance. The truth is, a food product’s colour has a great effect on our enjoyment of it. It is quite possible for a product to fail, not because it lacks good taste, texture or aroma, but because its colour or appearance prevented consumers from ever trying it in the first place. And even when consumers do try a product, colour is a key factor in determining how they will like it. In experiments, researchers have found that colour affects the way that flavour is perceived. Tests have shown that colour has an impact on people’s perceptions of flavour intensity, flavour quality (how “true” or natural a product tastes), sweetness, and a product’s overall acceptability. When manufacturing and marketing a product, this significant impact of colour is too often overlooked. Much more than we tend to think, food is eaten with the eyes as well as with the mouth.

To help our customers’ products meet their full potential, Embassy Flavours has developed the EFS Certified Food Colours line, a portfolio of high quality colours intended for use in all areas of the food, beverage and pharmaceutical industries. Our colours offer excellent clarity and resilience with outstanding fade resistance. We offer a wide range of colours in liquid and powder formats including lakes, food dyes and FD&C certified colours. For colours that add flavour as well as colour to the final product, we also carry “flavour and colour” (F&C) emulsions in our Bakers/Supreme Flavour & Emulsions line. The Embassy team of colour and flavour experts are highly skilled at using our library of premium-quality colours to help select the perfect colour for any application. Our colours will enhance the strengths of your product to ensure that it is providing the best possible performance. EFS Certified Food Colours help your food product deliver a feast for the eyes.

To speak with us about using any of our Certified Food Colours, please contact us.

To browse through the products in our EFS Certified Food Colours line, click here.